Quiet Nordic shoreline at low tide

Denmark · Nordics

Welcome to Eir Medicine

We are rethinking how medicine is sourced and distributed in Denmark and the Nordics. By establishing a pharmaceutical parallel import business and using a data driven and analytical approach, we focus on smarter, more transparent and stable supply for patients. Our long term goal is to contribute to a future pharmaceutical ecosystem with reduced price fluctuations and fewer supply shortages — and overall lower costs of medicines, all without compromising on quality or patient safety.

Our Mission

Reliable access to medicine — for every patient.

At Eir Medicine, our mission is to improve the availability, affordability, and reliability of medicine for patients across Denmark and the Nordics. We believe that every patient should have timely access to the medicines they need, without being affected by unnecessary shortages, supply disruptions, or unpredictable price fluctuations.

By establishing a business within parallel import of pharmaceuticals, our goal is to contribute positively to the pharmaceutical supply chain and eco-system by improving the way medicines are sourced, distributed, and managed. Ultimately, we aim to anticipate stock shortages earlier and reduce supply volatility — ensuring a more stable flow of medicines to pharmacies and healthcare providers, and helping create a more resilient healthcare system that benefits both patients and society.

We achieve this by combining pharmaceutical expertise with modern data science methods and artificial intelligence technologies. Through advanced analysis of supply chain dynamics, market trends, and demand patterns, we can identify risks before they materialize, predict potential stock-outs, and support more informed decision-making across the medicine supply ecosystem.

Availability

Timely access to the medicines patients need, when they need them.

Affordability

Reducing price volatility to keep essential medicines within reach.

Reliability

A stable, resilient supply flow to pharmacies and healthcare providers.

Our Approach

Pharmaceutical rigor, meet modern data science.

Pharmaceutical Expertise

Deep domain knowledge of clinical drug development, pharmacokinetics, and the realities of patient care.

Data Science & AI

Modern modelling, statistics, and machine learning applied to supply chain dynamics and demand patterns.

Supply-Chain Insight

Predicting stock-outs earlier and supporting informed decisions across the ecosystem.

About

Mikkel Uhrlund Ley

M.Sc.Eng., PhD — Technical University of Denmark (DTU)
Founder & Managing Director

Portrait of Mikkel Uhrlund Ley, Founder of Eir Medicine

My name is Mikkel Uhrlund Ley, M.Sc.Eng., PhD from the Technical University of Denmark (DTU), and I am the Founder and Managing Director of Eir Medicine.

Over the past 10 years, I have worked across both academia and the pharmaceutical industry, with a consistent focus on data science, technology, and innovation. My background is in Applied Modelling Physics, and throughout my career I have built expertise in computation and simulation, medical device research, biostatistics, pharmacokinetics and pharmacodynamics, as well as clinical drug development.

What has always motivated me is a curiosity for solving complex healthcare challenges and finding practical solutions that can make a meaningful difference for patients. Growing up, I was inspired by my father's story as an entrepreneur and his willingness to build something from the ground up. That inspired me to pursue a similar path and eventually take the leap into entrepreneurship myself.

Through Eir Medicine, I have the opportunity to combine my scientific background, passion for innovation, and commitment to improving access to medicines. I founded the company on the belief that smarter use of data, technology, and supply chain insights can strengthen access to medicines and help shape the future of healthcare.

My ambition is to improve medicine availability, reduce supply disruptions and medicine shortages, and contribute to a more resilient and patient-centered healthcare system. By combining scientific rigor with an entrepreneurial mindset, I hope to help build solutions that create real value for both patients and society.

All the best,
Mikkel

Contact

Get in touch

For partnerships, questions, or a conversation about the future of medicine supply.

CVR no. 46220072